Developing a memorable and impactful theme for your national sales meeting is so much more than just coming up with a clever slogan.
You're sitting in the first of many planning meetings for your upcoming sales meeting, and the first topic on the agenda is to "Select the theme." So everyone starts throwing around ideas until you land on something everyone likes. Then you move on.
Let's back up. You want your meeting to have impact, but a fun logo or clever slogan can't deliver that on its own. You need something bigger, something that goes deeper.