The experience your customer has with your product directly affects your bottom line. An effective manual empowers your customers by educating them about your product, which leads to satisfied customers who are more likely to return and become loyal brand advocates.
A manual that only focuses on complying with specific codes regulations will certainly meet industry standards, but providing a manual that focuses on arming your customer with the information they need to successfully interact with your product, can enhance their overall experience with your brand.
A customer's initial interaction with a product and its user manual is critical. Between online reviews, social media and word of mouth, today's consumers have more outlets to vocalize their experiences than ever before.
Positive experiences can significantly enhance a brand's reputation, but negative experiences can spell disaster for a brand's image. In fact, marketing research has discovered that it takes 12 positive experiences to make up for one unresolved negative experience.
Satisfied customers who have had good encounters with a brand have a tendency to spread the word and refer others who may need that product or service.
This blog focuses on the user manual as an opportunity to educate your customers to provide a better user experience and therefore result in improved brand loyalty.